Why Some Things are Difficult

5 Years ago to the day I created Ad Master Plus.

Everyone told me I was making a mistake, they told me it wouldn’t work.

Sometimes being told something won’t work, is the motivation we need to succeed.

I think one of the main reason’s why it DID work, was simply because everyone told me it couldn’t, but I still believed it anyway.

To cite Seth Godin’s blog post Galvanized:

“When George Martin first met the Beatles and became their producer, he liked their sound and their energy, but he didn’t think they could write songs. So he licensed a song, handed it to them and had them record it. John and Paul hated doing this, so they asked if they could write one. That became their first hit. Faced with opposition and competition, they became better songwriters.

Sir George didn’t think much of Pete Best, their drummer, and he said so. He wanted to hire session musicians as drummers. Faced with a loss of cohesion and control, John, Paul and George took action, fired Pete, found and hired Ringo.

George didn’t think there was a chance this Ringo guy was any good, so he had a session musician sit in for the first recording. Ringo brought his A game on the next track and that was the end of session musicians sitting in.”

Embrace Challenges as Opportunities

It comes as no surprise that med school is hard.

Of course getting into Harvard School of Law is not an easy task.

These tasks are long, and difficult, yet those who complete them are rewarded with careers in the highest paying jobs in the world.

When I started my first business it took me two years to make any money, but once I did, it has created a generous stream of income for nearly half a decade.

Things are difficult, they are challenging.  You will face obstacles, hurdles, critics and slander.

If anyone could spend $20 a month for an internet connection, and use google to learn to be a Lawyer, an attorney wouldn’t be able to charge you hundreds of dollars an hour for their time and knowledge.

If you could take a class on Udemy and learn to give heart bypass surgery, the world would have no need for skilled surgeons.

The fact that things are difficult, that they are challenging, is why they are so valuable.

Screw the critics, to hell with the naysayers.  The truth is that you can do it, find out why, focus on your end goal.

When it gets difficult, when it gets hard, remember that those are the moments that everybody else quits.

The challenges and difficulties, the things that keep you awake at night wondering if you’ve made a huge mistake… those are just steps, part of the process, and signals of a greater reward for those who persevere.

When you’re ready to start your business, start here.