If you’ve ever paid 5 minutes of attention in the marketing world, you’ve heard that Uber is the world’s largest taxi company, but doesn’t own a single vehicle
Uber IS NOT a Taxi Company.
You’ve heard that Alibaba is the most valuable retailer, and owns no inventory.
Alibaba is NOT a retailer.
You’ve heard that Airbnb is the world’s largest accommodations provider, and owns no real estate.
Airbnb is NOT an accommodations provider.
Uber CONNECTS people with taxi companies.
Alibaba CONNECTS people with retailers.
Airbnb CONNECTS people with accommodations providers.
These successful companies are based on the foundation of CONNECTING people.
Connections are what matters.. it’s not about how cheap you can be, or how fast you can get there, it’s about how you connect people with other people that matter to them.
When you’re in business you have a choice. You can create a commodity, or you can create a connection.